When it comes to SEO, it seems there’s always a new best practice or an algorithm change, making it difficult for a small business to keep up. Instead of trying to manage it on their own, many turn to small business SEO services to aid in their online marketing efforts.
Small business owners don’t have the time or money to have their SEO efforts guided by companies who don’t take the time to learn about their business or are not customizing their solutions to your needs. Avoid wasting your time searching for SEO services that won’t help grow your business, by making sure they can provide these three valuable services for your local business.
Avoid wasting your time searching for SEO services that won’t help grow your business, by making sure they can provide these three valuable services for your local business.
Dig into Local Business Listings First
Local business listings are the easiest and best place to start SEO efforts that can quickly benefit a small business. Search engines look to business listings and directories to gather information about your company and the consistency of those listings provide value to Google and help determine local search results. If the small business SEO services you are working with aren’t starting here, then they are delaying your success and your ability to be found by consumers.
Give Time Table Information
SEO can take a lot of time to be effective and not setting the right expectations with clients upfront can leave you feeling deceived in the end. Regardless of the tactics and timelines, it’s important that you have clear expectations laid out from the beginning.
You also need to have a clear idea if your SEO services are done in an appropriate way or not. Since SEO can take months to be effective, seeing results within a week may actually show you that the efforts being taken could hurt your business in the long-run. Tactics like buying backlinks which were previously used to boost rankings, now hurt rankings.
Be sure you have a clear idea of when results should start appearing so you can know whether your SEO services are really keeping your business’ best interests in mind.
SEO Should Also Include a Content Marketing Strategy
Many people believe SEO is simply on page keywords and links, but it’s so much more than that. As Chad Pollit has said, “SEO is not something you do anymore. It’s what happens when you do everything else right.”
While I disagree with the fact that businesses shouldn’t “do” SEO, it certainly is much bigger than keywords- it’s the content behind the keywords. Here at LocalVox our SEO services also include content marketing, such blog posts and articles, which have tremendous value expanding your reach through search.
Taking advantage of small business SEO services can let experts take work off of your plate so you can focus your time and efforts elsewhere. But make sure you’re using services that can really show you the results they claim they can by making sure they follow the factors above.
The post The Best Small Business SEO Services: What to Look For appeared first on LocalVox.
from Local Marketing Blog – LocalVox http://localvox.com/blog/small-business-seo-services/