The most exciting thing that could happen to small business’s social media marketing is that it goes viral. “Going viral” is usually defined (for non-celebrities) as getting 10,000 or more shares, comments or likes for a piece of content shared on social media (whether a simple social post or a blog article shared on social). Viral exposure is not something you can expect for every piece of content you share on social media, but you can use the viral concepts time and time again.
Characteristics of viral content comes down to four things:
- Emotional impact
- Broad appeal
- Pop-culture themes
When creating content to share on social or creating social posts keep these four things in mind.
By featuring a strong emotional hook or draw you can attract viewers to your content. Buzzfeed, for example, did this by sharing beautiful sentences in literature. First, this pulls in the bookworm crowd looking to see if their favorite quote made the list. Second, it’s pulling in viewers who want to read beautiful prose , who are looking for an emotional impact. Third, it’s not too emotional that someone would be embarrassed to share or be associated with.
Find a broad topic that a large audience can relate to, such as exercises. This article showcases a short list of exercises people can do to get in shape while at home, bringing in an audience who not only wants to save money and time but lose some flab as well.
Every local business can compare one thing to another, such as this wood flooring guide above that compares engineered wood versus solid hardwood that easily lays outs the pros and cons and informs a large audience of homeowners.
Pop-culture attracts everyone from people who are obsessed with certain celebrities to those who hate all the attention pop-culture things get (but still read/view all the content associated with it). This doesn’t mean your local business needs to somehow relate to the Kardashian’s, you can pull from anything that gets a lot of attention like DiGiorno did with the SuperBowl.
Using these four aspects of viral content create social posts that will consistently attract your audience and may help you win big by going viral, opening your local business into an entirely new audience.
Manage all your social activity with the help of the LocalVox dashboard, where you can schedule, share and engage with your audience easily whether on your desktop or on the go.
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from Local Marketing Blog – LocalVox http://localvox.com/blog/viral-small-business-social-media-marketing/