From 10 Free Tools to Create More Engaging Content

Growing your business is made easier when you can increase the number of visitors to your website and publishing customer engaging content is proven to drive traffic.  Engaging content is one of the pillars of a solid SEO strategy. Creating the content that customers want to see and interact with can be the most time-consuming of all your SEO activities, but I’m here to help you with these 13 free tools to create more engaging content.

Creating more engaging content is easier when you have old blog posts, photos and other marketing materials you can repurpose into other formats.

When I say “engaging content,” it means content that is useful to your customers, solves their problems and is easy to consume.  A thousand-word blog post can seem like a big time commitment to your customers and prospects but becomes more engaging content in the form of an infographic or six-minute podcast or video.  Here are the free tools that will get you to the next level with your content, improve your SEO, and let you connect with more customers.

10 Free Tools to Create More Engaging Content

PowTown – present your content as an animated branded video.

PowToon Engaging Content“Communicate with colleagues and clients in an unexpected and refreshing way by using PowToon’s Ready-Made Templates for plenty of business situations. It’s as easy as making a PowerPoint presentation and as impactful as a viral video.” – PowToon

Magisto – iOS and Android app that lets you add audio to your photos and videos to share with any audience.

Magisto engaging content“Magisto automatically turns your everyday videos and photos into beautifully edited movies, perfect for sharing. It’s free, quick, and easy as pie! Magisto selects the best parts of your videos and photos, adds your chosen music, themes,
and effects, and splices them into beautiful little movies.” – Magisto

WeVideo – video editing with cloud access, animations, voiceovers and licensed music to create videos you can share on your website, YouTube, or social media.

WeVideo engaging content“WeVideo is a powerful and easy-to-use cloud-based collaborative video editor. Advanced features with a simple interface. You don’t need to be a professional to create great videos.  You control the look of your video, including transitions, fast/slow motion, green screen, and more!” – WeVideo

Slideshare – convert long form posts or webinars into slide presentations with this LinkedIn owned tool.

Slideshare engaging content“Show what you know through a presentation, infographic, document or videos. Visual formats help you stand out and resonate more with your readers. When you upload to SlideShare, you reach an audience that’s interested in your content – over 80% of SlideShare’s 70 million visitors come through targeted search” – SlidesShare

4Screens – create interactive content such as polls, contest or live Q&A and monitor engagement with real-time tracking.

4screens engaging content“Create interactive content in a snap! Generate and profile higher quality leads. Boost your content with interactive tools and engage users. Drive traffic to your website. Use customer feedback and unique insight. Create smart quizzes, polls, and surveys in a minute – intuitive and effortless panel with unbelievable possibilities. Easily embed and share your interactive content with any network– no coding skills and additional features required.” – 4Screens

Audacity – open source you can download to cut, copy and mix your podcast with software that lets you record audio and add your own audio effects.

Audacity engaging content“Audacity can record live audio through a microphone or mixer, or digitize recordings from other media. With some sound cards, and on any recent version of Windows, Audacity can also capture streaming audio. Import sound files, edit them, and combine them with other files or new recordings. Export your recordings in many different file formats, including multiple files at once. Easy editing with Cut, Copy, Paste and Delete.” – Audacity

Podbean – iOS and Android apps with podcast hosting that let you easily create and share podcast.

PodBean engaging content“ is an easy and powerful way to start podcasting. Everything You Need to Create, Manage & Promote Your Podcast!  Easy uploading and publishing tools, stunning templates, custom domains, social & promotional tools, embeddable podcast player, monetization tools and more.” (Free to start and then $3 a month) – PodBean

Piktochart – create detailed infographics with charts and interactive maps or convert long infographics into SlideShare multi-slide presentations.

Piktochart engaging content“Take your visual communication to the next level, without hiring a professional designer. Turn heads and captivate viewers with beautiful visuals. Watch your site SEO and blog traffic soar with the use of infographics. Increase brand awareness through easy-to-digest graphics.” – Piktochart

Canva – Thousands of templates to help you create infographics, presentations, report covers, social media images, ads, and other enhanced content you can use for link bait.

Canva engaging content“Design with millions of stock photographs, vectors, and illustrations.  You can even upload your own.  Photo filters to edit your photos or get advanced with photo editing tools. Use icons, shapes, and elements with ease.  Choose from thousands of elements for your designs.  Access a great selection of fonts perfect for every design.  The best way to understand Canva is to try it!”  – Canva

Playbuzz – create quizzes, video snaps, list, or countdowns and embed them on your web pages or share them on social media.

Playbuzz engaging content“Use of our platform and publishing tools is 100% FREE! You can create, embed items on your website and play as much as you like. Playbuzz’s content formats are optimized for maximum social interaction and sharing, so don’t be surprised if your audience starts to grow in numbers and engagement performance once you start publishing with us. And don’t worry – any time a user clicks on a Playbuzz-powered share button on an item embedded on your site, their social post will link back to your hosted page.” – Playbuzz

All of these content creation tools are free, and I want to encourage you to try them out and see what works well for you.  If you come to find that you have a knack for creating infographics or publishing podcast most of them have paid plans that let you do a whole lot more with your new found skills.


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Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

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