13 of the Best Instagram Ads We’ve Ever Seen

As I was writing this post, I reached out to coworkers and friends to screenshot their favorite Instagram ads. The responses were, unfortunately, lacking to non-existent.  When I kept bugging them, most responded saying that they either only saw terrible ads, or none at all. Which got me thinking…

The best Instagram ads don’t look like ads at all.

They look like Instagram photos. Kind of like the best movies we see are those that we can relate to—the best acting mimics real life!

Instagram Ads

What we noticed? As social media platforms push consumers toward video, businesses are taking advantage of the opportunity. We also saw a lot of cool carousel ads, creative boomerangs, and high-quality photos.

Welcome to the Oscars of Instagram Ads. It’s going to be a star-studded post. Even better, we’ll take you behind the scenes and show you just how to duplicate their award-winning looks.

Best Actor

Let’s hit this red carpet running! Look at that adorable face. You just know he had to pose 12 different ways with his ears getting tugged to produce this adorable ad. This creative gets right to the point—it’s a grooming service marketing itself to you by showing a picture of a groomed puppy. Sometimes, the best way to get your result is a straight line. Congratulations, Krisers Pets!

Best Instagram Ads

Why this Instagram ad works:

  • Cute animals will stop your prospects in their tracks
  • The “Call now” CTA makes it easy to take action

Best Picture

Look. At. That. Cheesy. Goodness.

Hats off to you, Domino’s. You know what draws hungry college kids coming home from the bars, posting late night Instagrams: cheap—yet delicious—pizza.

More than just the gorgeous picture of a pie, food pictures are huge on Instagram right now. (And did you know that the #1 most Instagrammed food is pizza?) These kinds of ads blend in and stand out appropriately; no one is going to get annoyed that you’re showing up, and they might just be intrigued enough to place a delivery order or head into the store.

Dominos Instagram Ad

Why this Instagram ad works:

  • It looks “native” (like an organic Instagram post)
  • Emojis in the ad text are a nice touch to resonate with hungry millennials

Best Director

This artistic ad from Dance and Beyond is slightly mind-bending, like looking at an illusion on your phone screen. Props for some awesome photography skills—you know the photographer (director) had to rearrange these legs 10,000 different times and take 10,000 shots to get this exactly right.

Don’t be afraid to up the ante on Instagram. If you have an amateur photographer on staff—or if you run a photography studio—show off your skills! Everyone is always looking for the perfect angles. Capture your audience!

Dance Direction

Why this Instagram ad works:

  • Eye-catching, artsy photography begs to be “liked”

Best Original Screenplay

This Chik-fil-a Instagram won the show with a pregnancy announcement. To be honest, I thoroughly enjoyed the play on the typical bun-in-the-oven announcement but I truly identified with Dad. He was upset that there was only one mini chicken sandwich in his box! The emotions were so real!

To create an Instagram ad like Chik-fil-a’s, think about how your brand or product can unexpectedly be involved in the personal milestones of your customers. Everyone loves a great success story; do you run a boutique where your salesperson had a meet-cute with a customer? Do you have a restaurant that hosted a surprise birthday party recently? Tell your story through a video ad! 

Why this Instagram ad works:

  • Uses self-deprecating humor—exactly what you’re looking for from a fast food restaurant
  • Tells a complete story quickly

Best Animated Feature

This adorable Haagen-Dazs ad combined a very real-looking ice cream cone with some very animated bumble bees to celebrate Free Cone Day. They even included a nice play on the “busy bee” idiom in the caption!

This advertisement isn’t too flashy or cartoonish, but draws awareness to the endangered honey bee population and the free cone event in a cute way. You know that they considered featuring real bumble bees, then immediately realized it would be a terrible idea. Way to go, Haagen-Dazs!

Why this Instagram ad works:

  • Latches onto a popular event and a popular environmental issue
  • Creative use of hashtags

Best Adapted Screenplay

Though this might be a stretch for an ad, the popular show 13 Reasons Why is based on a book, and was adapted for television by Netflix. This carousel ad features the show’s main characters with some dramatic overlay quotes.

Why this Instagram ad works:

  • Eye-catching carousel without being a full-blown trailer
  • Intrigues your audience, drives subscription conversions

Best Cinematography

This ad must have been filmed with a high-def, fisheye drone (or something like that, I’m not a photography expert). The footage is amazing! It makes the viewer feel as though they are in the crowd with the best seats in the house. And it never gets boring, with quick action shots, clips of an excited audience, and sporadic camera flashes.

Have Go Pro, will travel? This type of ad is great for travel agencies, car share companies, boutique hotels, or any business that assists their customers getting from point A to point B. Make your audience fight the FOMO with some fast and slow video compilations.

Why this Instagram ad works:

  • Incredibly well-taken video
  • Makes the audience feel present but not as though they are being swindled

Best Costume

This adorable Starbucks ad wins best costume for that great camouflage! On top of the adorable factor, it has all the makings of a great Instagram on a personal account. Don’t kid yourself, one of your more photography-inclined friends could have captured this for a ludicrous amount of likes.

Take advantage of scenery! If you have an especially cool mural or view around your business, take photos of it—maybe with your products strategically placed in the shot.

Starbucks Best Instagram Ad

Why this Instagram ad works:

Best Makeup and Hair

Just looking at this ad from Glossier brings the great, classic song to mind, “My lip gloss is poppin’, my lip gloss is cool!” Glossier has a series of strong ads featuring their products, which closely resemble make-up tutorials that you would find on Instagram organically. This advertisement draws your eye with the enhanced sparkles, and can provide swift gratification with a click of a button to order the same gloss.

Why this Instagram ad works:

  • Like so many of the best Instagram ads, it mimics a great organic ‘gram
  • Clever copywriting is the icing on the cake

Best Comedy

Who doesn’t love a good pet-shaming? Not only does this Instagram ad blend in with the rest of my feed full of naughty puppies and silly cats, it includes a plot twist! This naughty goat head-butting a car door is the perfect advertisement for car insurance—because who knows when a trip to the petting zoo could go awry.

Want to make an ad like this? Simply find a way to incorporate cute animals into your business proposition. Works like a charm.

Insurance Agency

Why this Instagram ad works:

  • Great repurposing of the pet-shaming meme
  • Copy and CTA both reinforce the next step: Calling for help

Best Set Design

Mrs. Meyer’s subtle boomerang ad could be from any parent’s Instagram—spilled milk on some cookies that you know left the kitchen covered in flour and sprinkles. The real eye-catcher is the great title, “Perfect is Boring” that steals the show.

Face it, good cleaning products aren’t the most thrilling selling point. If your product is similarly sleep-inducing, try putting a fun twist on it! Sell cat litter? Pictures of silly kittens. Paper products? Find some way to work The Office into the conversation. You got this.

Boomerang Mrs. Meyer's

Why this Instagram ad works:

  • Perfectly paired image and caption
  • Blends in with an Instagram newsfeed, but is eye-catching enough to create pause

Best Dance

Shout out to Brooklinen for having the best boomerang jump-into-bed dance that everyone can identify with. #BedGoals, am I right? This Instagram ad features (what I can only assume is) a sweet Brooklyn loft, a beautifully made bed, and a satisfying “poof” when that attractive man somersaults into it.

As so many Instagram models can tell you, being scantily clad goes a long way (ahem, every Kardashian, ahem). However, I would recommend duplicating the relatable satisfaction displayed in this ad—the bed jump—like pulling a cheesy slice of pizza or perfectly landing a water bottle flip.

Why this Instagram ad works:

  • Boomerangs are always effective at drawing attention
  • The caption boasts a sale!

Humanitarian Award

Last, but absolutely not least, our Humanitarian Award goes to Donate Life America! Doesn’t that sweet face stop your scroll in its tracks? This simple and to-the-point ad is for a great cause, too.

Humanitarian Award 

Why this Instagram ad works:

  • Well-taken photo for a good cause

Congratulations to all our winners! Did we miss an outstanding Instagram ad that you’ve seen? Send it our way!

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WordStream Welcomes Howard Kogan Aboard as President

Hot on the heels of our first acquisition earlier this month, I’ve got more big news – WordStream has just expanded its executive team, bringing on Howard Kogan as president!

We’ve been growing like crazy lately – in fact we were just named the 16th fastest growing private company in Massachusetts, thanks to our growth rate of nearly 400% over the past three years. In December, we moved into a new office space to make room for all these new employees. At our all-company meeting each month, I’m usually introducing eight or nine new WordStreamers every time!

WordStream wins Fast50 award

At the FAST50 awards with WordStreamers from across the company

The time has come to add more depth to the WordStream executive team. Howard Kogan joins us from C Space, a customer agency owned by Omnicom. Over the last seven years he has served as President of the Americas region, Chief Technology Officer, and most recently as global Chief Operating Officer leading product innovation, technology development, and acquisitions. He’ll be starting in the brand new role of president on June 12, adding even more horsepower to our executive team. As president, Howard will be focusing on running the day-to-day operations of the company, owning and driving our internal strategy.

I will remain CEO and this additional executive bandwidth will allow me to focus fully on our external growth strategy including exploration of future additional acquisitions, managing our partnerships with companies like Google, Bing, and Facebook, and exploring new partnership opportunities to further fuel our growth.

Howard Kogan

I worked with Howard in the past at my first startup, Molecular, so I know exactly how much he’s going to bring to the table. He’s a great person with exceptional values that match everything we stand for here at WordStream.

howard kogan and ralph folz at wordstream

Please join me in welcoming Howard to the team, and thank you for all your support!

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7 Advanced Google Shopping Strategies [Infographic]

Competing in Google Shopping is hard.

google shopping tips because its harder than search

If you want to succeed as a retailer a successful strategy is essential, especially when you consider the fact that 56% of Google PPC budget is spent on shopping. That’s right: In the USA, Shopping is more popular than search.

To help you get the most out of Google Shopping, our friends at London-based digital marketing agency Clicteq have put together an infographic outlining some advanced techniques that advertisers can leverage to find success in the highly competitive world of eCommerce.

The 7 advanced strategies for Google Shopping success include:

  1. Segment campaigns based on intention
  2. Keep pricing competitive
  3. Test bids extensively
  4. Add keywords to product titles
  5. Segment by product ID
  6. Use dayparting
  7. Add RLSA to Shopping campaigns

With that, the infographic!

 7 advanced google shopping strategies infographic clicteq

As the infographic suggests, Google Shopping can be a tangled web, a place where finding success (measured in ROI) is anything but easy.

Doing so starts with segmentation. By breaking products out based on their Item ID, you can take control of your search queries and product bid. Creating separate campaigns for different types of searchers means you can bid differently for branded vs non-branded terms, limiting wasted spend.

Google’s emphasis on pricing—particularly ensuring that your pricing is competitive relative to other advertisers—is a key component of success: if your goods are overpriced, conversions volume can decrease by over 60%. In a similar vein, bidding mechanics are hyper sensitive on Google Shopping compared to Google Search. A small change, even just a few cents, has the potential to double or half your revenue: talk about volatility. 

The message from Google, at least when it comes to Shopping, is clear: if you want more, better impressions for a certain product, you need to strike the perfect balance between keyword implementation (using search queries in your product headlines is a great place to start) and bidding.

Doing so will pay dividends, especially when you consider that on Google Shopping conversion rates change hourly: your bids should do the same. Advertisers who use historical data to adjust their bids on a daily or even hourly basis see an average increase in conversion volume of 11%. And it gets even better: by using RLSA to apply remarketing lists to your shopping ads you can expect to see significant increases in CTR and conversion rate for pre-qualified audiences.

This infographic was originally published on and re-posted here with permission from clicteq.com.

About the Author

Wesley Parker is Founder and CEO at Clicteq. He currently manages an AdWords portfolio across a range of different sectors. His writing is regularly featured in leading search publications such as Search Engine Journal, Search Engine Watch, and Econsultancy.

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From RepPilot.com/info: Small Business Trends Presents: Ronan Galvin of Kickstagram: Marketing Automation Led to 282% Increase in Revenue in Eight M

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How to Promote a Book: 8 Lessons from Bestsellers

Publishers publish. They don’t necessarily promote.

They might “distribute” (heavy on the air quotes).

But…to where? Borders?

How to Promote a Book 

Oh that’s right. They don’t exist anymore. And good luck finding a Barnes & Noble or any other needle-moving retail chain out there.

You want a bestseller? The fact is, you’re gonna have to roll up your sleeves and make it a bestseller. And you can do that by thinking like a smart marketer.

The time to think about promoting your book is before it comes out. Here’s how to do it, with book promotion lessons learned from bestselling authors who’ve taken matters into their own hands.

1. The Old Guards are Gone. Here’s What to Do Instead

Steven Pressfield, acclaimed author of The Legend of Bagger Vance (among many others), also wrote a book for first-time authors looking to hit it big.

The title? Nobody Wants to Read Your Sh*t.

 How to promote a book Nobody Wants to Read Your Shit Pressman

I’m sure your book is fantastic. But I’m going to go out on a limb and say it’s not going to get the Oprah’s Book Club sticker.

But that’s ok. You don’t need her. You don’t need Oprah. (I know you’re reading this Oprah, so just go with me on this).

What used to be the norm for book promotion isn’t anymore. Instead, a targeted, niche approach will see more results than a traditional “throw it at the wall and see what sticks” campaign.

Michael Ellsberg learned this firsthand after trying out the old ways first:

  • Radio interviews
  • National media
  • And an email blast to a miniscule list

Even after all this, his book didn’t break the 1,000 rank marker on Amazon.

But then his 4-Hour Work Week buddy, Tim Ferriss, came along.

Tim wrote up a blog post featuring Ellsberg and recommending it highly. Within an hour, the book reached 45 on Amazon. It even hit #1 in the Job Hunting and Career Guides section on the site.  

In the weeks to follow, Ellsberg tried to capitalize on the increased attention, continuing to do traditional press. Nothing, though, was ever able to give him another boost like Ferriss’s post.

So why did one simple blog post perform better than weeks of tireless promotion?

2. Solo Author Blogs Benefit from the ‘Halo Effect’

The Halo Effect is a real thing.

It’s a cognitive bias that explains why some people (or brands or products) are seen as more credible, smarter, or more attractive than their peers. That’s why Apple gets the benefit of the doubt over Microsoft. Or Samsung, Google, and any of their other competitors for that matter.

The Halo Effect commonly applies to people with devoted followings, too. Like crazy televangelists. And Oprah.

The “Oprah Effect” was coined because if she featured you on her show, you became an overnight sensation.

How to promote a book James Frey Million Little Pieces sales figures Oprah trade paperback edition 

Nielsen sales data for James Frey’s heavily embellished memoir, ‘A Million Little Pieces’ in both
hardcover and Oprah Trade Paperback editions

Popular solo-author blogs cultivate the same devotion. Even if their numbers pale in comparison.

One reason is convenience. Get featured on the biggest radio show (I literally cannot name one), and someone still needs to wait until they get home or to the office to remember to look you up.

Online, you’re just a link away. So there’s no delay. Less friction between the devoted reader and the Amazon One-Click to Purchase button.

 How to promote a book Amazon One Click button

Ferriss has spent years cultivating a following. So when he recommended Michael Ellsberg’s work, it translated into intense action. (More so than anything CNN or the New York Times was able to generate).

Because Ferriss was appealing to a tight-knit group that was primed and engaged.

Online marketer Beth Hayden agrees, and even goes one step further. If you don’t have a Tim Ferriss type to write for you (and not everyone does), connect with blogs with an audience that looks just like yours. This gives you a chance to claim your status as an expert in your book’s topic and puts your book in front of the right people.

Do a little digging and research high-traffic blogs in your book’s niche. Hayden suggests coming up with a few topic ideas that would connect well with the blog’s readers, and then email the blogger to pitch a guest submission.

3. Your Title Is a Headline. So Test It

In Tom Hanks’ 1996 cult hit That Thing You Do, the fledgling band the “Oneders” are taken under the wing of Hanks’ character, record-label exec Mr. White. Mr. White eventually gives them a fresh look and image, but first deals with the most pressing issue: the band’s baffling name.

How to promote a book Tom Hanks That Thing You Do

“Next, this ‘Oneders,’ with the O-N-E, it doesn’t work. It’s confusing. From now on, you boys’ll just be simply, The Wonders,” White said.

“As in, I wonder what happened to the O’Needers?” quipped bandmate Kenny.

Why am I telling you all this? First, because you should see the movie—it’s great.

But, second, because no one cares about, or understands, your obscure or kitschy title. When it comes to marketing your book, picking a bad title can be catastrophic.

Instead, think of book titles as an ad or article headline. Because they, like book titles, are often the single biggest determinant of who sees your finished work. A great headline entices people to read what’s inside.

How to promote a book children's book parody 

Masterful.

Ogilvy once said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

Some headlines will routinely work better than others. That’s why you do things like use power words and headline formulas online to boost your chances of success.

The point is that even book titles should be tested in order to determine what works best, and what should eventually appear on that book cover. A simple Google AdWords test can give you some insight into what your potential reader wants to see. AdWords made all the difference for Tim Ferriss.

 How to promote a book Tim Ferriss 4 Hour Work Week

For a quick $200, Ferriss tested six different title and subtitle combinations using AdWords and creating text ads for the titles, monitoring the click-through rates for each.

The 4-Hour Work Week” emerged from what could have been “Broadband and White Sand” or “Millionaire Chameleon.” The winning title and subtitle combo were not even his first choice, proving how important it is to test the market first (instead of relying solely on your own intuition, or worse, your publisher’s).

4. Go to Where Your Most Devoted Target Audience Is

When Lewis Howes of The School of Greatness fame set out to market his book, he knew he needed to identify his audience and then go to every one of their favorite corners of the internet.

He outlined the interests of his readers, their professions, where they lived, and even their age – basically he defined a customer persona. From there, he designed a plan tailored to their interests.

He then created content based on themes and ideas from his book, but more digestible for the format. In other words, he repurposed his content so that it could expand into:

  • Scannable blog posts
  • Pithy social updates
  • Short videos for Instagram and Snapchat
  • Interviews on related podcasts
  • And longer-form clips for YouTube that still stay on message and on brand for the book

James Altucher turned to Reddit when promoting his book Choose Yourself. He hosted an AMA (ask me anything) conversation with the help of marketing agency Brasscheck, and ended up with 3,200 comments and questions between him and interested readers.

 How to promote a book Stephen King Reddit AMA

One of the more memorable moments from Stephen King’s Reddit AMA
from several years ago.

“The ability to put a link on the page where people are seeing you talk about your product is really powerful,” said Mignon Fogarty, creator of Grammar Girl and Reddit user.

“It’s much easier to get people to take action online than it is on radio or TV where they have to take that extra step to go to their computer or phone to find the address or page. I really like doing things online where you can provide links to what you’re talking about. It’s very effective.”

5. Incentivize the Action You Want People to Take

Years ago, there was the videotape.

You know, that big, blocky, black thing that would literally have film coiled up inside.

 How to promote a book Blockbuster Video store ruins overgrown

You find yourself in a small clearing, in which the ruins of a once-great civilization
are being slowly reclaimed by the vegetation that surrounds them…

Then DVDs started appearing. Not only was the quality superior. But the storage capacity was too.

So in order to actually raise the price, DVDs started offering extra bonus material or footage to those who decided on the more expensive purchase.

In other words, consumers were incentivized to spend a few more dollars than they were used to.

James Altucher did a good job going to where his audience was in order to promote his book. But then he took it one step further with a too-good-to-be-true incentive.

Altucher created a special Slideshare to promote his latest book (to business people).

On Slideshare, authors can upload their own PowerPoint presentations and visitors to the site can search for slide decks by keyword or topic. Good presentations should be full of pictures and exclusive snippets from the book.

Altucher did all of that. But then at the very end, he included a call to action, promising the reader their money back if they could prove they bought and read the book.

 How to promote a book Slideshare presentation

In other words, he was creating his own echo-chamber, incentivizing people to leave reviews (that would only help to expose others to his work) and further cultivating the relationship with his audience.

6. Establish Your Own Halo Effect By Recording an Audiobook

Initially, a professional voice actress was going to perform Geraldine DeRuiter’s memoir.

Geraldine was a first-time author. And this was like “standard procedure.”

However, Geraldine didn’t like the idea. She’d spent years building a loyal audience at her blog The Everywhereist. The story was personal. And so she wanted the performance for listeners to be personal, too.

Recording your own audiobook is like the equivalent of someone having a conversation with you for ~10 hours during their commutes.

 How to promote a book audiobook concept

That was no small hurdle, though. She had to convince her agent. Who then had to convince her publisher, Hachette. When they relented, it took another 18-23 hours of studio recording time.

But it was worth it.

In the first three quarters of 2016, audiobook sales have continued to climb by nearly 30 percent.

And with everyone carrying around a portable library in their pocket (thank you iPhone!), audiobooks are becoming more the norm. In fact, The Wall Street Journal recently called audiobooks the “fastest growing format in publishing.”

Even Altucher saw a 500% profit on his initial investment to record an audiobook.

 How to promote a book book sales by format 2015 to 2016

Recording your own audiobook is a powerfully simple way to establish your expertise in your field. Your reader is not just seeing your words, but hearing them come out of your mouth. It’s like listening to a good friend give you advice or tell you an interesting story.

Is this thing on? Get recording!

Put that smooth, buttery voice of yours out there for all to hear! Embrace the age of the multitasker and give “readers” the opportunity to listen to your book while doing one of their 42 other tasks for the day.

7. Sell Your Writing Better with through a Visual Book Trailer

Tim Ferriss had dabbled with book trailers in the past.

But for the release of The Four Hour Chef, he had two professional trailers created with the help of an ad agency.

http://www.wordstream.com/a%20href=

The extra expense was worth it in the end, generating 1.5 million and 550 thousand views respectively. Here’s what Tim had to say about the process:

“The [previous] book trailers were all fairly dry and they were relatively low budget; maybe there was some sort of Animoto type text being used. I wanted to make a book trailer that from a cinematic standpoint looked just like a movie trailer.”

Tim pointed to the success of other cooking-related online properties, like Epic Meal Time (and their three million subscribers), as evidence of these “micro communities” that are rabid online.

Joanna Penn, of The Creative Penn, sees five obvious benefits of book trailers:

  1. Videos are popular
  2. They are easy to share
  3. They help the reader get to know you
  4. They keep your book fresh in the reader’s head
  5. They can be easy to make and don’t require further investment.

You don’t necessarily need a Michael Bay Transformers-level budget to create a quality trailer. Write the script for the video and pick the photos you want to include. If you’ll be featured on screen, come up with a good location or backdrop for filming. Wistia has everything you need to create a DIY studio.

How to promote a book book trailer shoot 

And if your production skills aren’t Oscar-caliber just yet, there are lots of apps and programs out there that take the guesswork out of the final product.

Finally, make sure people actually see your book trailer! You can promote your video through platforms like Facebook.

8. Get as Many Reviews as Possible

You’ve found who’s gonna read your book. You’ve found who they follow (and who will tell them to read your book). And you’ve found where they find out about your books.

Now, find the people who’re gonna talk about your book.

 How to promote a book How to Avoid Huge Ships

How to promote a book How to Avoid Huge Ships review

 

A Dimensional Research study found that 90% of those surveyed consider positive reviews when making a purchasing decision. And the more reviews you have, the higher your book goes in the Amazon search rankings. So play the algorithm-game and get as many stars as humanly possible.

Start with the low-hanging fruit.

You should have advance copies at the ready (whether galley editions or simple digital copies) for readers from previous books or publications.

From there, connect with Amazon’s top reviewers. Their reviews are highly-valued and can be the push that your book needs. Top reviewers are public domain on Amazon, and you can search for those who write reviews in your book’s topic or genre. Milena Canizares of Blurb.com suggests coming up with a list of 100 or more in hopes of walking away with 25 or so reviews.

 How to promote a book Amazon reviews

Explore outside of Amazon, too, to connect with book bloggers who would be willing to read and review your book. You can search a nerdy SEO tool like Followerwonk to find niche-specific bloggers on Twitter.

 How to promote a book Followerwonk

And Blogmetrics.com will rank bloggers, so you can prioritize which ones will come with the most cachet and biggest following.

Where the Hell is Tesla author Rob Dirks used this method to help sell 10,000 copies of his book. By his own account, no one knew he was, and yet he was able to self-publish and sell lots of books. On his publish day, he had already lined up 25 reviews to be live on Amazon. He gave free books to reviewers and reaped the rewards of credibility of having others confirm his book’s quality.

Conclusion

Authors can’t afford to write anymore.

Literally.

Instead, the promotion-monkey is now falling squarely on the backs of authors themselves. And because of your already jam-packed schedule (of you know, actually writing the damn book in the first place), you need a viable, repeatable promotion system.

Start by recognizing the ramifications. And how you’ll need to find the new influencers, like solo author blogs within your niche, who’ll promote your book to those that matter most.

You can also take a cue from mainstream digital marketing campaigns, like testing your headlines, repurposing content for different formats (even video), and then incentivizing them to leave reviews that will help bring in brand new people in the future.

It’s not easy. It takes time and tons of effort. But it also means that the ultimate success of your soon-to-be bestseller is entirely within your own control.

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3 Must-Use Tools to Curate Your Twitter Testimonials

Making sense of Twitter buzz is tough whereas responding timely to the tweeted feedback as well as making the most of everything with the positive sentiment – these two tactics combined can bring your brand awareness to the roof…

Note: This is a follow up to this article which you may want to check out as well: Control & Promote Positive Brand Mentions on Twitter: Custom Timelines, Lists and Favorites

In this article, we’ll focus on the latter, i.e. curating and re-packaging the positive Twitter sentiment around your brand giving it wings.

The four tools we are sharing today:

  • Semi-automate collecting and publicizing feedback. Use the tools below to curate your customers’ feedback to build more trust around your brand. There are many reasons to do that:
    • Seeing what other people say about your brand may increase traffic and conversions
    • Watching others share their comments will encourage more of your customers to share their feedback in an effort to be featured too
  • Build additional brand assets for you (with a good ability to rank and become additional landing pages). Being featured will encourage your customers to share those assets with there friends creating the power of word-of-mouth around your brand

Storify

Storify

Storify works like a magazine. You can invite your users to subscribe to get updated whenever you publish a new issue.

Each Storify issue should be manually curated (using Twitter search results), so you have full editorial control over what gets published.

TipIf you include Tweets that tag Twitter users, they will be notified (which is a very good brand- and following-building trick)


Scoop.it

Scoop.it

Scoop.it works somewhat similar to Storify (you manually approve what’s added there). The big difference is that, instead of having multiple issues, a Scoop.it page consist of a never-ending stream of curated stories.

Scoop.it makes it very easy to re-share stories. It also ranks very well.

TipScoop.it is a great way to build the community as you can encourage your users to suggest stories to be included into your Scoop.it


Paper.li

Paper.li

Paper.li is one of the oldest tools I am using for curating. You can read an interview with their community reader I did long ago for some insight on the platform.

Paper.li gets published automatically based on your search parameters and you can auto-announce it on Twitter as well.

TipThe auto-Tweet announcing the new Paper.li issue tags key people that were mentioned there. It’s another good way to re-connect with people using your hashtag, for example.

Their multi-share feature is also very neat: You can invite your followers to collect and share several of Paper.li stories with one click (something like bit.ly bundle feature) – which is yet another level of user-empowered curation.

Are there any other tools you would recommend for collecting and promoting Twitter testimonials?

The post 3 Must-Use Tools to Curate Your Twitter Testimonials appeared first on Internet Marketing Ninjas Blog.

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From RepPilot.com/info: Reviews Increase CTR – “Get More Online Customer Reviews” CHEAT SHEET

Get More Online Customer Reviews to Increase Search Click Through Rates

For a local business, ranking high in search results and increasing search click-through rates (CTR) are two top priorities.  Get more online customer reviews and you can see huge gains in both search ranking and CTR, earning new customers.

Local search results are where new customers find new, better, and closer places to do business.  You need Search Engine Optimization (SEO) to get a business to rank higher in search engine results. And while plentiful and positive online customer reviews are a search ranking factor, they have a greater power that can’t be overlooked: Online reviews heavily influence click-through rate and purchase decisions.

Get More Online Reviews IMAGE 250

 

You Can Download “Get More Online Customer Reviews”

– Your FREE PDF Cheat Sheet Below

 

How Online Reviews Increase Search CTR and Influence Buying Behavior

The latest Local Consumer Review Study found that reading online reviews about a business was an integral part of the consumer buying process. Here are some of the major results of the Local Consumer Review Study:

  • Over 90% of consumers read online reviews when searching for a local business.
  • Over 84% of consumers trust online reviews as much as personal recommendations.
  • Overall star rating is the #1 factor that consumers pay most attention to when evaluating a local business.
  • 7 out of 10 consumers will leave a review if asked.

BrightLocal, an industry leader in local search, recently conducted their latest study to see how much positive online reviews improve CTR.  In measuring the impact of reviews on search CTR, the study focused on what impact reviews and ratings have on CTR from both Local Pack results and Organic Search Results.

You can read the full report but here are the key takeaways:

How Do Reviews and Ratings Affect Click-Through Rates on Google Local Pack Results?

  • Listings with 5 stars earned 69% of clicks from the Local Pack
  • Listings with 4 stars earned 59% of clicks
  • Listings with 3 stars earned 44% of clicks
  • Listings with 1 or 2 stars earned fewer clicks than listings with no stars

Variance in Click-Through-Rates Based on Star Rating

  • Having a 5-star rating earns a business 28% more clicks vs. having no rating
  • Having a 5-star rating earns a business 39% more clicks than having a 1-star rating
  • Having a 1-star rating reduces the clicks a business gets by 11% vs. having no ratings

How Do Users Pick a Business from Google’s Local Pack?

  • 56% picked a business because it had positive star ratings/reviews
  • 10% liked the business name
  • 9% picked the top listing

BrightLocal Picking from Local Pack
How Do Reviews and Ratings Affect Click Through from Organic Search Results?

  • Listings with 5 stars earned 19% of clicks from localized organic SERPs
  • Listings with 4 stars earned 16% of clicks
  • Listings with 3 stars earned 11%% of clicks
  • Listings with 1-3 stars earned fewer clicks than listings with no stars

Customer Reviews Raise Your Rank in Search Results, Increase Search CTR, and Influence Buying Behavior

You already knew that building a positive online presence that shows a stream on recent and positive reviews was good for business.  Seeing the power of online customers reviews to increase Search CTR and influence buyer decisions only solidify the fact that having a review management and promotion process is a necessary part of today’s digital marketing plan.  This is true for all businesses, but especially small businesses who need to compete on the local market level.

Free Demo RepLoop

Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

The post Reviews Increase CTR – “Get More Online Customer Reviews” CHEAT SHEET appeared first on Reputation Loop.

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