4 Useful Tools for Twitter Bio Search: Smart Relationship Building

Twitter is a great connecting tool. It’s much more open than Facebook (You don’t have to be anyone’s friend to get in touch) and much more active than Linkedin.

Facebook does allow to send messages to non-friends but for some reason I only receive those using a mobile app. Also you cannot really tag people on Facebook unless you are friends. As for Linkedin, weirdly, I receive several messages a day but I always forget to check my inbox there or reply.

On Twitter you can tag anyone and that’s the beauty of the platform.

The openness of the platform makes it a perfect outreach and relationship building tool. For many outreach campaigns I usually recommend using several Twitter bio search to find journalists and bloggers who will be interested in your content.

Here are 4 Twitter bio search tools I am using:

1. Twitter People Search

Twitter People Search

There’s not much information on how Twitter search “Accounts” tab works. It isn’t based on “exact match” search (you won’t always find your exact search terms in the bios but it tends to return more or less relevant results).

It sorts search results based on the combination of how powerful the account is (in terms of the number of followers and interactions) and how closely you are related (Based on common connections).

There is no way to export results.

2. BuzzSumo “Influencers” Tab

BuzzSumo "Influencers" Tab

BuzzSumo influencers search is another great way to find people to follow and interact with on Twitter. Search results can be sorted by:

  • The page authority (Moz page authority number for each user profile URL)
  • Number of followers
  • Retweet ratio (The percentage of user’s tweets that are retweeted)
  • Reply ratio
  • Average retweets (The average number of retweets each user’s tweet gets)

You can export results to an Excel.

You can also use OR operator to search for several sets of words used in the bio.

3. Twiangulate Keyword Tab

Twiangulate Keyword Tab

Twiangulate is a great tool not many people are aware of. I like using it for a very precision search. Not only does is allows a few handy search operators:

  • AND hot & dog
  • OR hot | dog
  • NOT hot !dog
  • exact match: “hot dog”

… it also lets you search for people following a particular Twitter user. That’s a great way to find editors and writers working at a media outlet.

4. Followerwonk Bio Search

Followerwonk Bio Search

Finally, a better known Twitter search tool: Followerwonk

The cool thing about this one is that you can restrict the search further by location, number of followers and more:

You can sort results by number of tweets, followers, days old or “social authority”.

Do you use Twitter bio search? Please share your favorite tools!

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10 Spring Holidays Your Pest Control Business Can Celebrate on Social Media

One of the best ways to promote your bug business this year is to up your pest control social media game. Did you know that …

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10 Spring Holidays Your Real Estate Business Can Celebrate on Social Media

One of the best and most cost-effective ways to promote your real estate business is via social media. So, we put together the top ten …

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From RepPilot.com/info: Small Business Trends Presents: Startups Can Succeed by Providing Simplicity, But Simplicity is Hard to Deliver

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The Retirement of Google Site Search: An Advertiser’s Survival Guide

If you’re one of the thousands of sites using Google Site Search (GSS), you may have heard that Google is retiring the product later this year, and you’re likely wondering what’s happening to your in-site search tool.

Short answer: it’s being replaced with Custom Search Engine (CSE), and you’re being opted into the new tool come April 1, 2018. This change has sparked the attention of the SEO and SEM communities alike, and there are definite pros and cons to this change for both sites and advertisers.

The Old Google Site Search

google site search sunset

In-site search purely organic

Currently, sites can pay $100 a month to have a white-labeled in-site search function that allows users to search for content within their domain. No ads are served in these results and users have no idea Google is behind the search function of their favorite sites.

Additionally, advertisers who opt to advertise on the search partner network give up the ability to select specific placements, because they know the search partner network consists of a well curated network of content providers who opt into hosting Google search results.

What’s coming soon

google retires site search tool

In-site search will include ads

In the future, sites will no longer have the freedom to pay $100 per month for ad-free site search powered by Google. If they wish to continue using the Google solution, they will have an “ad-powered” in-site tool, that is branded by Google.

The search partner network will now represent a mixture of ecommerce and content oriented sites. Picking specific placements is still not available in AdWords (in Bing you’ve always been able to bid up, or exclude placements).

This is a pretty big deal – site owners are going to have to choose between a search experience that could drive users off their site via ads, or migrating to a new site search solution. There are pros and cons to both options, and advertisers need to pay attention so they know how to engage with Search Partner Network.

Staying with Google’s Custom Search Engine – The Pros

One of the biggest advantages to staying with CSE is how easy it is to use. CSE is designed to be a seamless way for websites to serve up content. It also clocks in at the very affordable “free” price.

As an advertiser, there’s a delicious victory in appearing on a competitor’s site and stealing away their traffic as the consumer was attempting to search for a product. This change opens the floodgates for all kinds of competitive sabotage, and requires no more thought than opting advertising spend into the search partner network.

excellent

The search partner network stands to increase overall market share. Traditionally, the search partner network has been mostly premium content sites (name-brand media and blogs). Auto-opting into ecommerce sites will add a more transactional flavor to the search partner network.

Staying with Custom Search Engine – The Cons

While it’s nice that you’ll be able to show up on competitor sites and steal their traffic, they’ll have the same access. By staying with CSE, you are opting into the very real possibility that competitor products will outrank your own and steal customers away.

There is no more white-labeling, which means the seamless brand experience is gone. It will be very clear Google is powering search on your site. Depending on your brand, this may cheapen the experience.

Last quarter, WordStream customers saw an average CTR of 2.91% (including all networks). With the increase in possible Search Partner Network impressions, there is an inherent risk that the quality will diminish. While it’s possible this change will mean more qualified impressions, it is equally possible budget will be diverted from the transactional Google SERP, to these third-party SERPs.

The good news is this change won’t be fully rolled out till April 2018. There’s time to decide if the pros of having an easy in-site search tool outweigh the cons. Should you decide you want to switch, there’s a few options:

Switch to a different in-site search provider

custom search engines

If potential competitors on your domain is a deal breaker, there’s plenty of time to switch providers. While there will be inherent costs (site downtime, development efforts, and the subscription fee), brand security is worth every penny.

Keep CSE and set up an AdSense account

Ads might be coming to your in-site search, and you can absolutely profit from it. AdSense can be profitable for high-traffic sites, and if you stay with CSE, you will be eligible to set up an AdSense account to profit off the ads in your in-site search.

AdSense is paid out based off of CPM (cost per thousand impressions). While there are stories of sites “hitting it big” with AdSense, most folks see somewhere between $1-$5 a day. It’s helpful to call out that your site is supported by ads, so your customers/prospects aren’t caught unaware by the sudden appearance of ads in your in-site search.

search partner network

Advertiser Tests: Turn off Search Partner Networks if you have been running it

If you’ve kept Search Partners active, consider a two- to four-week test of turning it off in your campaigns. If you see click-through rate (CTR) pick up, or the cost of your clicks go down, it’s a sign that the search partner network might not be for you anymore. If you see drop-offs, we may want to continue to capitalize on the search partner network.

Advertiser tests: Turn on Search Partner Networks in Q3/Q4

By the summer, enough folks will have rolled over to CSE that it would be worthwhile to test the new Search Partner Network market. Consider a 2-4 week test if your account is established (3-6 months old), or a longer test if your account is on the younger side (1-2 months). The goal should be a decrease in your average CPC, and conversions that wouldn’t have otherwise happened. If this doesn’t happen, Search Partner Network can be excluded again.

Are you excited about the change? Nervous? Tell us in the comments!   

Data sources

Average CTR figure is based on a sample of 2,708 WordStream client accounts across all verticals advertising between January 1 and March 31 2017. All campaigns included had search and search partner network enabled during this time.  

About the author

Navah Hopkins is part of the Customer Success and Thought Leadership team at WordStream, with a passion for innovation and all things data. Connect with her on twitter (@navahf) and linkedin.

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5 Local SEO Tactics for the Busy Business Owner

You are busy. We are busy. We are all busy. But that doesn’t mean you shouldn’t be marketing your business. One of the best ways …

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5 Easiest Online Image Editing Tools to Rock Your Social Media Stream

Images go hot on social media easier: Images are sharable and eye-catching. Images make better Tweets, attract more plusses on Google Plus, grab attention on Facebook. Images also expand your reach to other social media channels like Pinterest and Instagram.

But the key of social media sharing is that it should be productive: If you spend 30 minutes crafting one social media update each time, you won’t have any time left for anything else?

So how to create appealing visual social media updates while keeping things fast?

Use free online image editing tools that make your life easier! “Online” means you won’t have any extra tools to download apart from your browser. All of those tools are also free and all of them are very easy to use (time-saving!)

Here are my favorite online image editing tools:

1. Social media cover and profile images: Social Image Resizer Tool


Social media sites have different requirements as to parameters of header images for our social media profile to look good. This tool saves your time!

Easily resize and crop your image to the standard sizes required by a specified social media platform.

Supported social media sites: Facebook, Twitter, Linkedin, Pinterest, Google Plus, Instagram, Youtube and any custom size you need:

Social Image Resizer Tool

READ further: Optimizing Your Logo for Facebook, Twitter, Pinterest and Google Plus

2. Visual social media updates: Canva


Canva is the multi-purpose tool but I am using it to craft visual social media updates for the most part. It’s very easy but it does take some time (until you develop custom templates there and just keep editing those with new text and elements)

Canva

READ further: How to Use Google Plus for Visual Marketing

3. Visual on-page quotes: Chisel


Chisel is the fastest way to share a visual quote: Just select the part of the text you’d like to visualize as a quote and click its bookmarklet. The quote will be instantly put on a template (which you can tweak). It’s not too advanced but does its job nicely!

Chisel

READ further: Visual tweets and how to make the most of them

4. Animated GIF instructions: Gif Deck


A PowerPoint / keynote presentation is a great way to explain the process in a step-by-step visual format. Now with GifDeck you can give it life! All you need is to upload your presentation to Slideshare.

Now just copy-paste your Slideshare URL into the tool and specify how many slides you want to animate. The result is a neat animated gif to use on social media: Very fast and awesome animated visual content for your social media streams!

Gif Deck

READ further: Visual Content Marketing: How to Find Cool Cinemagraphs

5. Image collages: Fotor


I am using these for round-up posts: Collages are perfect to show the logo of everyone who is mentioned in the article or photos of everyone contributing to the round up.

Fotor is the fastest way to put together a nice-looking collage:

Fotor

What’s your favorite tool to create visual social media updates? Please share in the comments!

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